Product Manager, | Koç Kariyerim

What awaits you in this role? 

We are looking for a passionate Product Manager - Vacuum Cleaner Category who will join our team at Marketing Directorate in Arçelik Türkiye.

• Lead the development and management of our vacuum cleaner product line,
• Analyze market trends and define category strategy,
• Identify consumer needs and generate new product ideas,
• Manage product lifecycle from concept to launch,
• Collaborate with sales, supply chain, and R&D teams,
• Support marketing campaigns and product launches,
• Conduct competitor and performance analysis.

The position located in Kadıkoy, İstanbul.

How do we describe the perfect match?

• Bachelors degree in Marketing, Business, Communications, or related fields,
• Minimum 5-6 years of experience in marketing, preferably in home appliances,
• Strong knowledge of digital marketing and social media strategies,
• Experience in product positioning, brand management, and campaign execution,
• Analytical mindset and data-driven decision-making skills,
• Proficiency in MS Office,
• Team player with excellent communication skills,
• Fluent in English (written and spoken).